All posts by Richard

In Remembrance: June 4th

A little over 20 years ago (1989) some very brave students stood up for freedom in China. A good friend of mine was one of those students. He was walking back to the Square to continue the demonstration for freedom when the Chinese tanks attacked his friends.

Freedom has a price.

Square

Life!

2-Grampa-Bear Benjamin Louis Kennedy arrived this afternoon at 2:07 p.m.! Everyone is doing fine (Karen, Matt, and little Benjamin). The Northstar Nerd is now Grampa Nerd!   (watch the slideshow embedded below or this short video).

As a fyi I am introducing Benjamin to his new bear. You need to understand that when each of my three children were born, I "found" each of them a bear on their "birth days" and introduced them to their new friends. Tradition!

I still have the bear given to me when I was born (Tommy Bear)!

Web Freedom & Privacy Concerns

Value your freedom!

A friend of mine who works for a NGO in China (i.e. charity) just emailed. He explained the process he must go through to register a new computer domain in China:

  • Apply for a domain in a normal manner (web registration)
  • Apply for domain approval from the Chinese government 
  • If approval is received from the Chinese government
    • Visit government office to be photographed
    • Now registered against the new domain

And you're worried about Facebook privacy??!

The Wisdom of Crowds / Optimizing Search Results

Many of you may have heard about or read the book by James Surowiecki, The Wisdom of Crowds. If not, the brief explanation is that one attempts to use the collective wisdom of many to optimize a process or decision (Wikipedia definition). This idea is nice in theory, but what is the result in practice? I'm sure you've heard the old phrase: "Too many cooks spoil the broth". Is this concern valid? Does crowd wisdom optimize a result?

I decided to test an actual example using search engine results. NASA has implemented a "crowd wisdom" search engine. In brief, NASA's web pages are tagged (by the system, not the user), and as the user interacts with the web site, the visitors actions are recorded and a complex algorithm decides what web content you found most engaging … and compares that to your original search terms (read the NASA search engine case study … via Baynote)

Here is my test … Google Search vs. NASA Crowd Wisdom Search for the Orion Nebula.

You can click upon either search query and examine the results. You'll notice that the NASA.gov search results display how many users utilized a certain result, and that there are suggested follow-up links in the left hand margin. All of these data points result from the fact that NASA.gov's content is tagged, and user interaction is recorded and evaluated. Search results rankings on NASA.gov are constantly changing as users vote with their feet (or in this case … mouse clicks). Once again, see the NASA case study to learn more about this tagging process. My Google results are just the "normal" results using Google's index.

I have included two screenshots of the top five results from each search (click to maximize). You'll note that their is very little overlap in what content is served up to the user for the top 5 results.

02-NASA-Orion 
01b-Google-Orion

Now you could dismiss the fact that I'm only showing five results, and comparing ten results. However, consider this study from Cornell University (via Online Marketing) … and your own personal interaction with search results. Once you get below the first THREE results, very few users actually click through to content (remember SEO?! … that's another story and blog post). (click upon the image shown below to view full sized).

I hope I've made you think, and perhaps consider how the wisdom of crowds (i.e. social interaction with web content) may be used to optimize content … even without the user taking any conscious action (i.e. page content that is tagged by the system, and then having the user's interaction with that content evaluated).

SEO