All posts by Richard

Google Fiber Duluth Search Engine

My home town of Duluth, Minnesota is trying to win the competition to have Google install a high speed fiber network for the entire community. You may learn more about our effort via Google Twin Ports. If you happen to be a Google employee who is evaluating Duluth's application, I've created a Google Custom Search Engine which provides you a nice extract of what makes the Northland great. While you could use Google local search, even using that delimiter you would be presented with 304,000 results (a very high number with lots of "noise").

The web content classifications for the search engine index are:

  • Arts
  • Civic
  • Education
  • Government
  • Leisure
  • Media

If desired, link to the search engine index to view the site list. You may browse from the index directly to any web site listed.

  • Index Last Updated: March 22, 2010 (39 sites)
  • Submit a site for inclusion

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LinkedIn Direct Ads .. A Threat to Google?

Earlier this week upon logging in to my LinkedIn account, I noticed their Direct Ads. While I normally don't get excited about advertising, for some reason, I was curious. I decided to explore the service and ended up creating a short tutorial. The logical question is … Why am I so intrigued with LinkedIn's direct advertisement service?

Consider, what if you had the ability to dramatically focus your ad campaigns by key demographics, and only pay for actual "click throughs"? In addition, using the power of social networking your target populations could learn about you, the advertiser, as a person. That message is powerful, and new. Google Adword campaigns can not deliver this kind of interaction. Thus, could a strong LinkedIn be dangerous for Google's primary revenue base? Take a few minutes and watch my latest Northstar Nerd Tutorial, and you be the judge. I've included one screenshot below from my tutorial:

LinkedIn-Blog

Biathlon

As many of you know, I raced in my first Biathlon recently, and even placed first in the masters novice division. The sport impressed me with its demands for conditioning (skiing) and precision (shooting); however I'm not sure I'm ready for competition at the international level. This battle between the skiers from France, Russia, France and Germany for the top three places is truly amazing (video is only 46 seconds long).

Poor User Interface Design

This past Saturday night, my part of the world switched back to daylight savings time. This twice annual changing of the clocks always reminds me of how much poor user interface design we all put up with in so many products, and particularly anything with a small LCD screen … and in this case, clocks (or anything with a clock).  Over the next week I will slowly but surely move through the house with a sense of dread. After 25 years in the same house, it's amazing the number of clocks which need to be reset.

When I was younger the process of resetting clocks was easy. Find the knob, and turn until the minute and hours hands show the correct time. Today, I fear my approach to every device. The users manuals have long since disappeared. So here is my scenario:

  • Approach device with trepidation.
  • Does the device have one or two switches to set the time?
  • Are the switches labeled?
  • Start pressing and hope something on the display makes sense.

Now just in case you think this guy is dumb (i.e. me). I've worked at a corporate R&D center for the last 25 years. I'm considered a senior technologist. This stuff should not scare me!

Thus, I issue my challenge. What clock do you fear on this twice annual time change!? I've included a photo below of one clock I did NOT have to change. Why? Last Fall, I gave up and left the clock on daylight savings time. As of Sunday, this clock is now correct again! It's part of a bookshelf stereo system by Boston Acoustic which has great sound, but the clock …

Click upon the image to view full sized

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