I recently learned that Google Search Results vary for the exact same keyword queries EVEN IF one is NOT logged into Google. Thus, Google Search picks up on other aspects of your online presence (browser, location, etc), and presents you with what it believes are your optimum results.
This appears to indicate my research will always be skewed by who I am. Watch this Ted Lecture to learn more about the subject.
If you would like to participate in an experiment, please conduct these two keyword queries, and send me screenshots of your results. Here is the experiment. I decided to go with one cultural search (Eric Whitacre) and one technical work related search (Corporate Hacking).
- Set your display to 1024×768
- Link to Google Search
- Log out of Google (make yourself anonymous)
- Query #1: Search on Eric Whitacre
- Do NOT put quotes around your query
- Take a full sized screenshot of your results
- Name your jpg: Google-Eric-Whitacre-YourLastName.jpg
- Query #2: Search on Corporate Hacking
- Do NOT put quotes around your query
- Take a full sized screenshot of your results
- Name your jpg: Google-Corporate-hacking-YourLastName.jpg
- eMail me your two screenshots at RichardHoeg@Gmail.Com
- Include the following demographic data:
- Your Name
- Your Browser and Version
- Your Location
- Your Job
There is also an interesting philosophical question at play here also … what is knowledge … or what represents knowledge. In the past, if you and I both read Aristotle, we were presented with the same readings. In the electronic age, that may not be the case.
Here are my two results. Click upon either image to view full sized. I will report back with my research results in a few weeks. Thanks in advance to anyone who particpates.
- Post Update: Corporate Hacking Results
- Post Update: Eric Whitacre Results