Web Analytics Over Reporting!

Did you know the Northstar Nerd is actually four people, or five, or six people?! As crazy as that may seem, I just received an answer back from Google tech support on an anomaly I had noticed on both historical WebTrends, and current Google Analytics data. Here is the situation, my company has around 120k employees. Web metrics data from both systems stated that in a 30 day period over 220,000 unique visitors had visited our internal employee portal.

There were two ways I could interpret this data:

  1. Wow … what great usage stats!
  2. Eh gad … this can't be correct … we only have 120,000 employees!

I chose option #2, as I doubted that my company had recently hired 100K employees. My other action was to contact Google and provide them the data from both systems, and explain the scenario.

Earlier today I received a nice answer back from Google. After much internal discussion, they felt my data was correct, but I had to remember what the term "unique visitors" actually indicated. Almost all web anlaytics services (Google, Omniture, WebTrends, etc) use tracking cookies. Cookies track unique browsers, not unique people or vistors.

Let's consider my own example. I have four computers: an engineering work station, a laptop, an iPad and an Android smartphone. On each system I use mutliple browsers for various technical reasons (Atomic for iPad, Chrome, Firefox, Internet Explorer, and Safari). Thus, since cookies are measuring unique browsers (i.e. cookies) during a 30 day period, I might represent 12 unique users in a web analytics report. Remember, when I use a different browser on a different computer, I will be assigned a new unique tracking cookies for that computer and browser.

While most users might not use as many computers and browsers as the NorthstarNerd, it is not unusual for a typical user to have more than one browser, and visit your site from both home and work. Thus, most people would at least score a "four" on the unique visitor / cookie count … I suspect more.

The moral to the story is be careful if you report "unique visitor" data. Your users might not be as unique as you thought. Finally, Google also told me that based upon my data they are working on trying to determine a way to account for this issue.

Split-personality

HDR for the Amateur Photographer

Two months ago I did not know my aperture from my f-stop (answer is … they're the same). As I posted earlier this week, I decided to take a class, and among other things learn about HDR Photogaphy (high dynamic Imaging)! My new camera is a Canon Powershot SX30 IS, and I'm finally learning how to use all its features … including image bracketing (HDR) while I either give preference to Aperture Size or Shutter Speed (takes 3 images while adjusting the exposure up and down from my settings).

One's first impression, HDR might seem to be one of those features only for the camera geek, or professional photographer. I discovered otherwise. During a long bike ride on the Willard Munger Trail in northern Minnesota, I arrived at the St. Louis River gorge near Jay Cooke Park. As it was still morning, the sun had not reached well into the deep ravine. This meant shadows and sun where those two combination did not make for optimal photographs. Coming back at another time was not a preferred option, unless I wanted to add another 30 miles to my bike ride, not to mention another 1,000 foot hill climb.

Enter HDR to the rescue. I set my camera for aperture priority (distance landscapes), and soon had three bracketed photos (normal, shorter exposure, and longer exposure). The photos provided an interesting combination of color and shadow, but never in the same image. Well, using the magic of HDR integration, I combined the photos into one neat photo (see images at end of post).

Here are the three free HDR services and one paid option which I ultimately purchased ($30), and my reviews of each. I realize Photoshop would do a fantastic job, but remember I said this blog post was for amateur photographers. Photoshop is way to expensive for me.

  • Luminance HDR: This software comes from Source Forge. As a software nerd I love this organization for some of the great free software that developers worldwide create for the open source community. While Luminance HDR works fine, it's complicated and tough to learn.
  • Picturenaut: While this was the most recommended free HDR software I discovered mentioned on other blogs and web sites, I was disappointed with the results, and felt YoHDR as a free service was much easier and yielded better results.
  • Photomatrix Essentials: This is the one paid HDR software I researched. It has a free 30 day trial one may download and test. I love the results, and it's easy to use. It gives me quite a few output options without scaring me with difficult choices and commands. Captain Kimo provides reviews of additional HDR software packages, and a discount of 15% if you decide to make the purchase.
  • YoHDR: I love this service. While I did purchase PhotoMatrix Essentials for $30, you need to try YoHDR. It was created as a free service by three Silicon Valley engineers. It could not be more simple. You upload three versions of your photograph, and click convert. You then have two output options: photographic and natural. 

As they say … as corny as it sounds, a picture is worth a thousand words. Thus, here are my images from the St. Louis River gorge, and the final photo (actually a few options). The original images have been pair down in size for fast viewing. The HDR photos are provided at full resolution. Click upon any image to view at full size.

The other tool I use is Google's Picasa software (web and computer versions). It allows me to make basic edits, and share on the web.

Orginal Photo: aperture f8; shutter speed = 1/100 second

Unfortunately give the location of the railroad trestle over the river, I was forced to take this photo somewhat into the sun given the time of day. The end result are some color washouts.

HDR-Default

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Shorter Exposure (darker): aperture f8; shutter speed = 1/200 second

By shortening the shutter speed (automatic bracketing) I was able to get a deeper blue for the sky, and greens for pine trees.

HDR-Shorten-Exposure

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Longer Exporsure (lighter): aperture f8; shutter speed = 1/80 second

The longer shutter speed (also taken automatically), I was able to get resolution on some of the shadow areas.

HDR-Lengthen-Exposure

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HDR Result #1: Photographic Option Choice

Notice how this photo combines elements of each of the three original images. The sky is blue, not washed out. Many shadows are eliminated, and one may actually see the bubbles from the upstream rapids.

Gorge-Downstream-3-HDR-PhotoMatrix-Photo

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HDR Result #2: Painterly Option Choice

As I mentionned, you become an artist. This version allowed me to bring out the color of the granite and all the red pine needles laying on the rocks. Remember, beauty is in the eye of the beholder. It was fun playing around. These were details I had noticed with my eyes. My challenge was to represent these aspects of the scene in a photograph. A professional photographer could bring out much more using these images, but remember … I said this blog post was for the amateur! Have fun and explore.

Gorge-Downstream-3-HDR-PhotoMatrix-Paint

It All Began With Legos!

Back on Arpil 2nd, 2007, I asked my son, Erik, if I could blog about his search for the perfect undergraduate engineering college. Given an answer of "yes", it led to an interesting series of posts, which now finishes with Erik's senior year at Rose-Hulman. You could actually say, it all began with Legos! Thus, you really have to go back nine years when our Lego Robotics Team "Super Nerds In Pink (SNIP)" was formed (I was the coach); the end result will be Erik's graduation this Spring with his electrical engineering degree. Everyone else on that team has also pursued a technical degree!

Along the journey, there were such memorable posts as:

At times, Erik would be my guest blogger. For instance he wrote:

As a parent I am still pleased with Erik's choice. His engineering internships (GE and Oshkosh) provided good technical learning opportunities, and what can you say about a school which has been ranked #1 for engineering undergraduate programs for over a decade?! (Rose-Hulman: US News and World Report rankings for schools where the top degree awarded is a master's degree). Thus, if you are looking for a sharp young man (I'm biased), download Erik's resume. However, I warn you … there is plenty of competition!

  • Erik Hoeg: Resume (job search completed! see below)

Erik-Pumpkin

What a great Christmas present! New full-time job for both of my boys! This past holiday season (Christmas 2011) both of my sons entered the job market looking for their first full time job. Given the economy, like any parent, I was concerned, but believed in my boys. In the course of four weeks, both Carl (newly minted masters in economics and international relations from Johns Hopkins) and Erik (will graduate this Spring with his BSEE) received great job offers. Particularily pleasing was they both had many different companies pursing them. Life is good!

In closing, lest you think our home always had a serious, academic focus … enjoy this video of one or Erik's earlier robots: Cyrus the Cat vs. the Lego Synchro Drive Robot (121,676 views to date)

Playing – Learning – HDR Photography

A entire new world is opening up to me … HDR Photogaphy! Early this Summer I purchased a new camera (Canon Powershot SX30 IS), and I'm finally learning how to use all its features … including image bracketing while I either give preference to Aperture Size or Shutter Speed (takes 3 images while adjusting the exposure up and down from my settings). My instructor is Leo Melamud whose life in itself is an interesting book. He started out at a top college in Russia, and ended up in Minnesota.

Given a vacation day w/o much planned, and a beautiful, albeit cold sunrise (25F), I decided today was the day to head out and take advantage of the favorable light conditions, and beautiful scenery. I live across the street from Amity Falls (the Deeps), which is just upstream from Lake Superior.

After taking a few images, I returned home and loaded some new (and free) HDR software from Source Forge (Luminance HDR). I'm still learning … which means I'm dangerous, but here is my first result (a compilation of three images). Click to view at full size.

Now off to take a 40 mile bike ride near Jay Cooke Park.

Amity-HDR-4